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Fresh Solutions >> Projects 

Experienced professionals

Fresh Solutions calls on a network of experienced fresh produce professionals around the UK. Some are growers, some come from a greengrocery background, others have held senior management positions in the supply chain.

Lead consultant

Fresh Solutions founder and lead consultant Jim Cooper has more than 25 years experience of fresh produce growing and retailing in the UK and in France. After college, he joined his family greengrocery business, taking time out to work with farmers in Brittany and start his own market garden. 

Over the years, he has extended and transformed the family business into a thriving neighbourhood store, majoring on fruit, vegetables, salads, herbs and packaged groceries, but also selling freshly baked bread, wine, cooked meats, cheeses and other fine foods. In 1995, he won the Midlands region award for Building a Better Business in Retail.

At the same time, he has expanded his career away from the store. For several years was National President of Field Fresh; a group of some 200 retailers. He is founder-director of Fresh Produce For All, a social enterprise whose mission is to re-introduce fresh produce into communities that have forgotten what it is like to have good quality, affordable fresh fruit and vegetables available on their doorstep.